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The location was selected for whisky production because of its clean air, just the right humidity for storage, and abundant underground water filtered through a layer of peat. In Yoichi, Masataka Taketsuru saw numerous reminders of Scotland, and this convinced him that this should be the home of Japanese Whisky.
The Miyagikyo Distillery is also in northern Japan, in Sendai (lat.38 N), Miyagi Prefecture, northern Honshu. Travelling in the area one day, Masataka came upon this site completely enclosed by mountains and sandwiched between two rivers. He immediately knew that this was the perfect site for whisky distilling. Sendai's fresh water, suitable humidity and crisp air produce soft and mild malt.